What to expect:

  • Learn how to create a unique content marketing strategy

    Every business is different, yours included. Your content marketing strategy should showcase that, and your strategy should be tailored to your audience and your unique business goals.

  • Learn all about analytics, keywords and how to put them to work for you

    We'll cut the overwhelm and make it easy to understand exactly who your audience is, what they're interested in and what platforms to use to engage with your audience every day.

  • Create a content plan and execute it consistently!

    There's so much value in creating a content plan and executing it consistently, and we're here to help with that. We'll take the mystery out of getting a plan set up, and how to multiply your content to reach more people online!

Course curriculum

  • 1

    Welcome to the course!

  • 2

    Week 0 - Getting Ready!

    • Step 1: Join the Students Only Facebook Group

    • Step 2: Set up your Company Guidebook

    • Become an affiliate for Visibility by Content
  • 3

    Week 1 - Set up your Brand Guidelines

    • Step 1: Set up your branding guidelines document

    • Step 2: Behind the Brand

    • Step 3: Client Avatar: Your Ideal Customer

    • Step 4: Brand Voice Guidelines

    • Step 5: Your Brand Identity
  • 4

    Week 2 - Develop a Content Marketing Strategy

    • Step 1: Understand the 4 Essential Elements to Creating Content for Business

    • Step 2: Create a Content Marketing Strategy Document

    • Step 3: Outline Your Reasons for Doing Content Marketing

    • Step 4: Set Goals for Content Marketing

    • Step 5: Map Out Your Ideal Customer's Journey

    • Step 6: Map Out a Simple Channel Plan
  • 5

    Week 3 - Create a Content Strategy

    • Step 1: Create a Content Strategy

    • Step 2: Refine Your Content Goals Strategically

    • Step 3: Choose your Content Platforms & Types of Content

    • Step 4: Figure out which tasks you could delegate

    • Step 5: Set up a reporting schedule and template
  • 6

    Week 4 - Set Up Tracking to Collect Data

    • How to Prepare in Advance for Running Ads

    • Step 1: Install Google Analytics on your website

    • Step 2: Install the Facebook Pixel on your website

    • Step 3: Install the Pinterest Tag on your website
  • 7

    Week 5 - Create a Content Plan

    • Step 1: Do a Content Inventory

    • Step 2: Set up a Content Creation Workflow

    • Step 3: Choose Your Content Topics

    • Step 4: Pick a Content Schedule

    • Step 5: Set up a Content Planner

    • Step 5A: Learn how to use the Content Planner
  • 8

    Week 6 - Brainstorm Content Ideas

    • Step 1: Come up with Content Ideas

    • Step 1A: Download the 15-minute content idea generator

    • Step 2: How I Develop New Content Ideas

    • Step 3: Developing Content Ideas for a Launch or Promotion

    • Step 4: Revise your Content Ideas to include Stories
  • 9

    Week 7 - Develop your Unique Content Multiplier Framework

    • Step 1: Content multiplier mindset

    • Step 2: Develop your unique content multiplier formula

    • Step 3: Choose a multiplier schedule for your needs

    • Step 4: Create your content multiplier social media templates

    • Step 5: Choose if you want to manually multiply or use a software to help

    • Step 6: Expanding on your content multiplier formula (when you're ready)

    • Step 7: What to do if you already have an established blog

    • BONUS: Sample of Simple Multiplied Content
  • 10

    Week 8 - Create Your Content

    • Step 1: Create your Website Content

    • Step 2: Create blog content
  • 11

    Week 9 - Create More Content

    • Step 1: Create blog content
  • 12

    Week 10 - Schedule Your Content

    • Step 1: Edit your content

    • Step 2: Create graphics for your content

    • Step 3: Schedule your content
  • 13

    Week 11 - Create & Schedule Social Media Content Using Multiplier Framework

    • Step 1: Create social media content

    • Step 2: Create social media graphics

    • Step 3: Schedule your social media content following your multiplier schedule
  • 14

    Week 12 - Social Media Set Up

    • Pinterest Basics

    • Facebook Basics

    • Instagram Basics

    • LinkedIn Basics

    • YouTube Basics
  • 15

    Resources

    • Coupon Code for Done for You Content Idea Lists

    • Canva (for Graphics Creation)

    • Lifetime Membership for Design Templates from Basil & Bark

    • Missinglettr for Content Multiplying & Automation
  • 16

    BONUSES

    • Pinterest Pin Template - Canva Edition

    • Additional Trello Templates for Content Creation
  • 17

    Next steps

    • More resources for you

    • Before you go please provide us with some feedback...

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